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CAMPAIGN

ABOUT THE COLLECTION

The Amethyst in Bloom collection draws inspiration from the precious Amethyst stone. Associated with protection and healing, the stone is said to carry the energy of passion, creativity, and spirituality.  Using a combination of textured materials and appliques, the collection plays with romantic shades of violet, blush, and ivory symbolising the Spring equinox and explores soft asymmetry, enhanced full skirts, and form-fitting silhouettes throughout.